DRIFTINGS
I had the exciting challenge of creating the visual identity for Driftings, a Berlin pop group, starting with minimal assets and a limited budget. My goal was to design a flexible, efficient system for producing visuals for their singles using simple, reusable graphics.
Logotype
Logotype Research
For Driftings’ logo, I used scan techniques on bold, sans-serif fonts to capture a drifting, fluid motion that aligns with the band’s name. Vertical and horizontal shifts create a raw, lo-fi aesthetic that’s simple yet impactful, echoing both the energy of their music and Berlin’s gritty vibe.
SINGLE COVERS
Released Aug. 30th, 2024 on Keller Label
Released Nov. 18th, 2024 on Keller Label
Released Apr. 4th, 2025 on Keller Label
